Daniel Butler

Marketing Intelligence Strategist

MBA, Marketing Analytics; Certified Digital Marketing Professional

15+ years experience

Credentials

Daniel Butler is a leading Marketing Intelligence Strategist boasting 15 years of experience dedicated to unraveling the complex dynamics of expert opinions in driving consumer action. As the Director of Brand Insights at Meridian Analytics, she spearheads initiatives focused on the quantifiable impact assessment of thought leadership and industry punditry. Prior to this, she spent eight years at Zenith Global, where she was instrumental in developing data-driven influencer strategies for a diverse portfolio of Fortune 500 clients. Daniel holds an MBA with a specialization in Marketing Analytics from the University of California, Berkeley. Her professional philosophy centers on demystifying the 'why' behind successful expert endorsements, translating nuanced psychological principles into actionable marketing strategies. Readers can expect her articles to provide rigorous, evidence-based analysis, practical frameworks for identifying and leveraging credible voices, and keen insights into the evolving landscape of digital authority

Articles by Daniel Butler