Dana Williamson

Principal Strategist, Performance Marketing

MBA, Northwestern University; Google Ads Certified; Meta Blueprint Certified

14+ years experience

Dana Williamson is a Principal Strategist at Elevate Digital, where she leverages 14 years of profound experience to revolutionize performance marketing for B2B SaaS clients. Holding an MBA in Digital Marketing from Northwestern University's Kellogg School of Management, Dana's academic foundation is seamlessly integrated with her practical, results-oriented approach. She is a recognized authority in data-driven acquisition strategies, focusing on optimizing conversion funnels and maximizing return on ad spend. Dana's innovative 'Proprietary Predictive Funnel' methodology has become a benchmark for efficiency in B2B lead generation. Her professional philosophy centers on continuous optimization and the strategic application of emerging technologies to drive measurable business outcomes. Readers can expect her articles to provide actionable insights, cutting-edge techniques, and a deep dive into the analytics behind successful digital campaigns, always grounded in real-world application and quantifiable results

Articles by Dana Williamson

Digital Marketing

Marketing Myths: 5-8x ROI in 2026

The marketing world is rife with misconceptions, particularly when it comes to effective strategies. Many marketers operate on outdated assumptions, clinging to notions that simply…

Dana Williamson · · 9 min read